So everyone’s sweetheart Google might have some real competition. Seems some former Google employees have started their own search engine “Cuil”, pronounced “cool”. While saying its name makes me want to gag – I think I’m just going to call it “the new Google search engine" – it may prove the vulnerability of firms that only provide a url. If something better comes along, it’s simply a matter of typing in something different, or changing your bookmarks. Value can disappear overnight. Google is worth about $477 today. Yahoo is worth about $20. If cuil catches on, how long will it take for Google stock to be worth $20.
Google has been doing everything it can to make its services more useful to advertisers, but what has Google done for users of its services? It might have the best capacity to connect sellers with potential customers, but if no one is using its search engine what use is that? These former Google employees must have good ideas that they think they can use to become the new king of internet searches. I would take them seriously. They gave up jobs at Google, the best company in the entire world, to start up their own enterprise. I would be shorting Google. Then again I have been saying that since the IPO…
Tuesday, July 29, 2008
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I tried it. I like the format it returns results in on the page. If you click on the ‘About Cuil” link it provides some good reasons for using it over Google, but those reasons aren’t obvious if you just do a regular search. And the search screen is hideous.
Seems to me there biggest problem will be overcoming Google’s pervasiveness and name recognition. Unless they can provide something more than just a ‘bigger’ Google, I’m not sure that many people are going to switch.
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