Tuesday, May 5, 2009

Television Influences

We worry a lot about what our kids see on TV influencing how they conduct themselves in the world. There is no shortage of shrill voices railing against violence and sex on TV because of the supposedly negative impacts it has on our kids. I wonder about the other impacts TV, specifically advertising might have on kids.

I’m thinking here in the context of drug advertising. Audiences are constantly bombarded with ads for drugs ranging from painkillers to Viagra. The message this seems to send is that there are drugs available to solve your problems, and that you should consume them whenever you are having a problem which a drug can solve. This seems like a message which is easily transferable to drugs of the illegal variety. If it’s ok for people to take drugs to solve their problems, what is the difference between a drug produced by a big pharmaceutical company and the drugs sold by your local drug dealer? They both offer usually temporary respite from whatever problem you are having.

It seems like telling your kids not to do drugs while you take pharmaceuticals yourself, and tell your kids to take whatever is in the medicine cabinet when they fell bad, you are setting up an untenable position.

I would be interested in seeing a comparison of drug advertising on TV plotted against youth drug consumption. I’m willing to bet it would, or at least will a few years down the road, show a disturbing trend.

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