I went with a few people from work to Timmies because they were giving away free small iced coffees today. Not wanting to waste a cup, I didn’t get one, but I did observe some interesting and frustrating things while I was there.
First the price. The small iced coffee costs as much as a large normal coffee. The iced coffee amounts to a double double over ice, where half of the cup is filled with ice so you are basically paying for a large, and getting a small, half of which is ice. It seems to me that people would be better off just buying a large and getting some ice from home.
The second thing that is mind boggling is that the coffee is heated up while it is being made, then cooled down in the iced coffee pouring device. That’s just great. Using energy to boil the water, then using more to cool it down again…I guess I don’t really have a better solution off the top of my head, so maybe it’s energy costs, instead of lust for profit that account for the small coffee volume at large coffee price.
Finally I have a problem with the amount of waste this is likely to generate. After McDonald’s had their free coffee give away days, the streets were littered with small McDonald’s coffee cups for days.
Thursday, May 21, 2009
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