I was watching some E3 coverage last night, and much of what I saw was very cool. Still, based on what Microsoft was presenting, I’m prepared to hand back the mantle of most evil company in the world to them.
On the surface, Natal seems really cool. It can essentially motion capture and make the character on the screen do whatever motion you are doing in your living room. Awesome. That is pretty close to the gaming holy grail of a holodeck. But it even goes further than that! The system is actually able to recognize voices so that it can for instance determine if the correct person is answering in a game show style game. Also awesome…until you think about it a bit more.
Microsoft is basically getting you to install a device that monitors what you watch, what you do, and what you say. Because of the voice identification software, this can be broken down by demographic, even more so if there is (as I’m sure there will be) some sort of profile builder included with the software. How valuable will this information be? I can only guess what movie studios or game developers would be willing to pay for a transcript of what their audiences have said lined up exactly to the point in the movie or game when they said it. Microsoft will know everything that goes on in your living room or even beyond depending on the sensitivity of the mic.
One of the MS reps was saying that this is technology that hasn’t even been dreamed of in sci-fi. It has. It was called 1984.
When this product comes out, I suggest that you read the EULA VERY VERY carefully, and that on top of that, the US government needs to keep a close eye on Microsoft and this product especially.
Wednesday, June 3, 2009
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