I saw Avatar on the weekend. I can’t believe the Ewoks won. I can’t wait for Avatar 2 where the humans come back and drop some super Agent Orange from the future on all of those worthless plants. I mean, if they are willing to commit genocide, why not do it right?
Anyway, that’s not really what I wanted to talk about here. I think that Avatar will do for 3-D what The Matrix did for action movies. Basically every action movie since The Matrix had some sort of bullet time gimmick in it, and I think that two years (or whatever the production timeline of movies is) from now we will be seeing mostly 3-D action movies.
Apparently the NYT doesn’t really agree with me, and they point to cost as a problem. Sure, that may be true, but as soon as more than 1 movie a year is being produced with 3-D in mind costs will go down and quality will go up. The way I see it is this: If you show up at a theatre and have the choice between generic action movie A and generic action movie B, and one of them is in 3-D, you will chose the 3-D one. With SO MANY releases every week, those that are not in 3-D just won’t be able to cut it profit wise, so even with the additional expense of the 3-D technology it will be the only way that a movie will be able to get audiences.
I’m not willing to extend this to other genres as of yet, but I’m very confident that it will be the case for action movies, especially if 3-D TV is as close as some people seem to think.
Wednesday, January 13, 2010
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